Google Adwords Primer

Product Information

Product Code: GOOS45

Do You Desperately Need A Way To Drive Targeted Traffic To Your Website? Then Discover…

“The Most Targeted, Cost Efficient And Effective Type Of Online Advertising Available Today…And Exactly How To Use It!”

Learn Exactly How You Can Advertise Your Website Only To The People That Are Actually Interested In What You Have To Offer…

Dear Friend,

I’m going to give you three choices, and if you choose correctly you may proceed in reading this letter and take your online business to the next level…

Choice 1: You can advertise your website by placing ads in news papers, magazines, bus stations and other places where people may see your ads and hope that a few of these people are actually interested in what your website has to offer.

Choice 2: You can try to place banner ads on websites that relate to your own, post links to your website in link-directories and discussion forums and hope that people see your ads/links and click on them.

Choice 3:  You can choose to advertise only to those people who are actually searching for what you can offer them, and have your ad show up only when these people are in the process of searching. Oh, and you would only have to pay when one of these “interested people” actually clicks on your ad and visits your website!

I’ll give you a moment to make your choice…

Ok, ready? If you chose #3 you have chosen to use PPC advertising with Google Adwords: you have made the right choice!

So, what exactly is PPC advertising?

PPC stand for Pay Per Click, which means you only have to pay when someone actually clicks on your ad and visits your website. To understand how awesome that is:

“Imagine Taking Out An Ad In A Magazine And Only Having To Pay A Few Cents Every Time One Of The Readers Actually Visits Your Store!”

Here’s how PPC works:

Let’s say you have a website that sells a guide on self-defense. In order to drive highly targeted traffic to your website using Google Adwords you would first have to…

Create a short ad (no graphics or fancy banners, just a few words that best describe your business).

After you create your ad, you will need to choose some key words that best relate to what you are offering. So if you are selling a self defense guide your main key words would be something like “self defense”, “defend yourself” and so on.

After you have your key words you will need to set your maximum key word bid (how much you are willing to pay for every click) and your daily budget (how much you are willing to spend on advertising every day). 

After you do these simple things your ad will start showing up in the Google search results of people who are using the key words you selected for your ad. What all this means to you is…

“Your Ad Will Be Shown Only To People Who Are Searching For What You Are Offering, And You Will Be Charged Only When These People Actually Click On Your Ad And Visit Your Website!”

Now that’s targeted advertising! And I’m sure you’re probably very excited to get started :)

But before you do, you must know exactly how to use Google Adwords and PPC advertising to its maximum potential or this revolutionary way of advertising can turn into a time consuming and frustrating money pit.

Choosing the right key words, writing attention grabbing ads and learning to make your campaigns as cost efficient as you possibly can are just a few of the things you must learn if you want to take full advantage of PPC advertising.

And that’s exactly why the “Google Adwords Primer” was created!

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